Africa & Middle East Public Affairs Outlook 2025

As we step into 2025, the Africa and Middle East regions stand at a pivotal crossroads of change. From regulatory reform to digital transformation, the public affairs landscape is being reshaped by emerging trends, shifting geopolitical dynamics, and rising citizen expectations. This outlook explores the key forces driving governance, business, and advocacy across these diverse but interconnected regions. 1. Policy Trends to Watch Governments are prioritizing agility, transparency, and citizen inclusion in policy design. Notable trends include: Data-driven governance – greater reliance on analytics in policymaking Local economic empowerment – emphasis on SME development and regional trade Decentralization – more authority shifted to local governments Policy innovation hubs – governments piloting reforms in sandbox environments These developments are creating new entry points for public engagement and strategic advocacy. 2. Regulatory Landscape Regulatory ecosystems are evolving rapidly in sectors such as fintech, digital trade, agriculture, and climate. Key developments include: Digital service taxes and platform regulations across East and West Africa Sustainability disclosures being mandated for large enterprises Harmonization of cross-border trade rules in the context of the African Continental Free Trade Area (AfCFTA) Sector-specific licensing reforms, especially in energy and telecom Organizations must stay attuned to local and regional shifts to remain compliant and competitive. 3. Economic Governance Macroeconomic pressures, including inflation, debt restructuring, and foreign exchange volatility, are influencing public finance priorities. We observe: Reform of subsidy programs and public procurement systems Public-private partnership models gaining traction in infrastructure and agriculture Digital public finance tools, including mobile-based tax collection and citizen feedback systems These dynamics are redefining how governments allocate resources and engage the private sector. 4. Strategic Advocacy Opportunities With growing emphasis on citizen participation and transparency, advocacy is becoming more strategic and evidence-based. Trends include: Multi-stakeholder coalitions influencing regional policy agendas Youth-led digital advocacy campaigns driving social policy reforms Diaspora engagement in investment and political development Think tank and academic partnerships enhancing credibility in lobbying efforts Organizations that prioritize listening, coalition-building, and data can lead in shaping future policies. Conclusion 2025 presents both complexity and opportunity in Africa and the Middle East’s public affairs space. Businesses, policymakers, and civil society actors who remain adaptable and proactive will be best positioned to thrive. Whether it's navigating evolving regulations or leveraging digital platforms for advocacy, this year will reward strategic foresight and inclusive engagement.